Site “viewers” vs. visitors or users
I have a little pet peeve about media people that use the term “viewer” to describe a web site user. It’s so “TV”. It’s so passive.
If that’s all our visitor’s are doing, we are in trouble.
And that’s the point. I work for a Old Media giant and this isn’t just a matter of semantics. It’s hard to believe but there is still a mindset that “WE” are delivering the goods to “THEM”.
Those days are gone. Long gone.
I think I’d even prefer “customer” over “viewer”. Ahh well.
Dec 13 2005 09:32 am |
Uncategorized |
[…] It reminds me of my pet peeve of clueless managers calling the site users “viewers”. It’s o “TV” I used to say, “If that’s all they are doing, we are dropping the ball.” […]
[…] I used to go nuts when clueless folks called site visitors “viewers” instead of “users”. […]