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Site “viewers” vs. visitors or users

I have a little pet peeve about media people that use the term “viewer” to describe a web site user. It’s so “TV”. It’s so passive.
If that’s all our visitor’s are doing, we are in trouble.
And that’s the point. I work for a Old Media giant and this isn’t just a matter of semantics. It’s hard to believe but there is still a mindset that “WE” are delivering the goods to “THEM”.
Those days are gone. Long gone.
I think I’d even prefer “customer” over “viewer”. Ahh well.

Dec 13 2005 09:32 am | Uncategorized |

2 Responses to “Site “viewers” vs. visitors or users”

  1. on 24 Jul 2006 at 1:19 pm   Classyfeeds » UGC Redux

    […] It reminds me of my pet peeve of clueless managers calling the site users “viewers”. It’s o “TV” I used to say, “If that’s all they are doing, we are dropping the ball.” […]

  2. on 29 Oct 2006 at 5:11 pm   everybuddy.org » UGC = Unsuccessful Grasp for Control

    […] I used to go nuts when clueless folks called site visitors “viewers” instead of “users”. […]

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