Look at this post by Alex Barnett and check out the graph.
I can’t help but think that a large part of the people calling the shots in the Newspaper Industry fall into the “empty quarter” of non-adopters of 2.0 tools. This includes many veteran journalists as well as business folks.
Look at all the examples of Jarvis gives for the changing landscape of news. There is a pretty big gap between these news services and the average newspaper staff.
So the bet on whether they can transform their business before it’s irrelevant really comes down to this. Will the non-adopting group of managers be retired or replaced before it’s too late. Unless they can change themselves, but I doubt it.
That may sound harsh, but it’s not meant to be. It’s just an opinion based upon years of observation.