December 2006
What Superhero am I? I knew it!
As I was taking the quiz my wife asked who I thought I would be. Flash, I guessed. What a call!
Your results:
You are The Flash
|
Fast, athletic and flirtatious. |
Click here to take the Superhero Personality Quiz
Hilarious and sick book returns
Steven Cohen has it right about these library book returns. Both hilarious and sick.
Edelman: worst marketing blunder of 2006
Dave Winer points to Valleywag’s call for worse marketing ideas of 2006.
I’d say Edelman’s fake Walmart blog is about as bad as it gets.
You have to be really confused to think that creating a fake blog will somehow help your business.
I mean, really, how could you be further off the mark.
Lying on your own blog is leaps and bounds above creating a fake blog, when it comes to marketing.
You can always apologize for that.
Somewhat Frank! Somewhat Frank!
Wedll maybe there is no chanting happening for the underdog, but it’s great to Frank Gruber’s blog nominated with some heavy hitter’s like Tech Crunch for best Web 2.0 blog.
Google Talk/AIM integration is no technical hurdle
Steve Rubel ponders whether the fact that GoogleTalk and AIM don’t yet interoperate is a technical hurdle.
He’s definitely right in guessing it’s not technical.
Jabber developers have had transports between Jabber and AIM for years now and GoogleTalk is built upon the Jabber protocol.
While it’s certainly not that simple when your dealing with size of the AIM/GoogleTalk user base, it also shouldn’t be that hard.
A-list cave men
James Corbett asks if we are merely “cavemen with computers.”
Yes, we are all cavemen with computers. But we are not all A-list cavemen with computers.
The world is getting weird
Call me a fool. I got a comment on my blog and spent a good ten minutes or so trying to figure out if it was real or SPAM.
I’m sure all you bloggers have spent a couple seconds or two before you realized, “Nope, it’s not real.”
This one was good. I hate to propagate it but the comment was bland but on topic and they (it) left an email type signature pointing to http://www.larisajoyreilly.com/
When I visited the site I got more skeptical. Then did a google and knew that nobody comments that much!
Plus double posts at sites like this:
http://www.chrisbarr.net/blog/index.php?p=95
How long before machines can fool people and SPAM is no longer intelligibly different than your average bad comment?
The Boston people know their lighthouses
Newspapers have a channel conflict
I love Seth Godin. Well, I love to read his blog and books, anyway.
I learn something every time I read a paragraph.
In his latest post, he explains why ignorance of accepted standards or user experience will result in death of a relationship.
Here, , I equate his frustration with the forced registration on Newspaper sites. “Nope,” is the answer that a large percentage of users will give.
Seth is speaking about channel conflict. The problem with newspapers is they still have a channel conflict. It’s between their own two channels, print and web.
I have an analogy.
Could you sell a car that required you to get out and crank the engine, once the battery had been introduced for equal or lesser price.
Of course not.
But, since newspapers (in print) are a very special thing since they are the only people in town that have a press, they figure they have some special status on the web.
They try to justify it by saying that the journalism is the value of their business, but nothing can shake the fact that advertising fuels journalism, and on the web advertising doesn’t care about journalism, only relationships. It was always the distribution channel that held the value.
And pepsi and mentos videos can fuel that fire as well.
Sorry, the world is changed.
As always, I’m not saying that good journalism has no value, but the user is now in control. Period.
Please them and they will reward you. Try to control them and they will ignore you.
Cuban is no Newspaper man
Scott Anderson pointed me to Mark Cuban’s (you know I don’t subscribe to that crap 
) talk of local newspaper sales reps selling adsense and SEO wisdom. Cuban obviously doesn’t work at a newspaper.
Pure hogwash.
Here is what I commented on Scott Anderson’s (Onsquared.com) blog:
No way. Aint gonna happen.
IF (capital IF) the newspaper sales staff could be adequately trained to understand SEO and adsense style marketing, the amount of time it would take to explain, set up, and sell to a local shop for likely a fraction of what a print ad revenue would be. . .
It’s mixing oil and water.
News corporations should have been , and should still be, creating their own content, ad, and social networks (or buying them) and competing on the same playing field, not some hybrid one.While it seems logical to want to leverage existing relationships and migrate them, unfortunately the web has changed how we need to relate with each other, especially businesses and their clients and customers.
I just don’t see web marketing in the future blending well with a sales rep sauntering into a local shop and saying ‘How do you do?’
In fact, the only reason why it has any level of success currently is because the perceived value of print ads is fogging the local advertisers vision of value on the web.
In the future, perceived value will be meaningless and actual value will be the only thing that matters.
Pay-per-click will evolve to pay-per-action. While pure branding has it’s place for some time to come, who can deny that Adsense singlehandedly changed the name of the game.
I told a Sales Manager once that pay-per-click was the future, and they laughed at me.
They wouldn’t laugh now, but they might if I told them pay-per-action was.