January 2007
Technorati/Ogilvy announce partnership
Ogilvy and Technorati announced a partnership at Always On Media centered around conversational marketing.
“Geeks are too linear,” says Peter Hirshberg, chairman of Technorati.
So they bring in Ogilvy.
They correctly recognize the power shift to the customer (Hirshberg calls them consumers. . .bad).
“Where’s the fire”, a feature launching on Technorati tomorrow, sounds like a Digg type.
I love Technorati, but these announcements raise an eyebrow. Sounds like they are desparate to come up with a business model. Anything!
They should turn it into a VRM/Attention clearinghouse. Now that would be a modern business model.
Ogilvy?
Newspapers need to open up the conversation
Jarvis from Davos: “We are going to try to open up the conversation.”
All I can say is that if a deal happens soon with Tribune company, that our newspaper and a few others will open the conversation completely. This will be a major positive shift in the way newspapers conduct themselves, and I think plenty will follow our lead.
The Press Release is dead, and the death of newspapers killed it
Great quote form Stowe Boyd on the dying press release:
The argument that the press release is the right mechanism to transmit important information to the world because it works so well for newspapers, is something like saying that oats are what we should put into the gas tanks of cars because it works so well for horses.
The Real Doomsday
Doc Searls points out that the Doomsday Clock is now five minutes to midnight.
Makes you realize how unimportant the Old Media Doomsday Clock is, although it would be interesting if they went hand in hand.
Dave Winer audio on why patents aren’t fair
A few weeks ago a bunch of us met in NYC and Dave Winer led a discussion abouta bunch of cool topics including Ukranian food. I was having trouble with my recorder so I only have a small snippet of poor audio, but if you can overlook that, it actually is one of the most important points made during the night.
And it’s even more appropriate now, after the Apple iPhone promotion.
The Google ReWriter and SSE
James Corbett asks where the integrated read/write web tool is, and claims Google Reader will morph into it.
He also claims comments are dead this year. I don’t like them either but I think that’s aggressive.
James, if you and Tom Morris want to eliminate comments, I think we could do it with SSE, like I showed at OPML camp.
We are blogging on three distinct platforms (Wordpress, Typepad, OPML community) so it would be a great start if we could get it to work between the three of us. Then we can widgetize it with Grazr ; ).
Cisco trademark infringement was planned
Update:Dave now points to a response from Cisco SVP. Maybe I was wrong. Could Apple be that arrogant?
Now everyone is going to go nuts about Cisco’s iPhone trademark.
But really folks, you can’t tell me that Jobs didn’t know about this before yesterday. It’s probably planned buzz.
VRM is a bazaar marriage
Ed Batista discusses successful relationships as put forth by John Gottman.
As I read what it takes to form a successful marriage, I couldn’t help but think that VRM and CRM need to embrace these same ideals.
This one really pops:
7. The creation of shared meaning.
In this age of empowerment, and in the same way that the Media must join the conversation, the vendors must join the bazaar.
MC Hammer at CES
I wonder if he knew about Bloghaus?
What is a podcast?
Yabfog asks, “What is a podcast?”
The example he links to is n ot Rss 2.0, and subsequently doesn’t have enclosure tags in the feed.
If that is a podcast, it’s a poorly designed one, because few if any clients recognize that format, for more than linking to the audion from the newsreader.
The idea of the enclosure tag is that it tells certain clients what the media is, so they can treat it appropriately. For example, download it and move it to my mp3 player.
I say a podcast is (technically) ” an RSS feed with an enclosure tag that includes the url of audio or video.”
If you only have one post in a feed with an enclosure, and the rest are blog posts, you are really not making things user-friendly, if a podcast is your goal.
You shouldn’t call something like that a podcast, because it will confuse people and more importantly, the software that they use.
But, I’ll bet that when Feedburner states how many podcasts feeds they host, they are tallying any feed that has ever had an enclosure with audio or video.
As for the type of content that makes a podcast. People ought to forget about that argument. If it’s being delivered through enclosures and one person finds it useful. It’s worth it. It’s a podcast.