Blog good about thy enemy
Alex Barnett has a nice post on Yahoo and APIs.
What struck me about the article is that Alex, a Microsoft employee, is drumming up the competitor, Yahoo.
Now, it could be that he’s trying to give his own company a kick in the rear, or that he’s just being honest.
Either way, it makes Alex look good, and in a weird way, that makes Microsoft look good, in my mind.
So, talking good about your competition, when it’s well deserved, has benefits for your business as well.
Love thy enemy, was the Biblical creed. Blog good about thy enemy is the new path.
Hmm.
Mar 29 2007 09:35 pm |
microsoft and alexbarnett |