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Something has been bothering me since Adam Curry talked about media vs. technology on the Gillmor Gang.
And I’m also left wondering why Jason Calacanis pumps up AdSense and yet gets labeled a “media guy”, or even calls himself such.
I think it’s a dis-credit to himself. He’s much more than that.
He’s an “Attention” guy.
You see, media by it’s very nature can be disintermediated, and I don’t think any strategy that could fall prey to that is a good one.
Is Google a media company?
No.
Media companies aggregate content makers and act as mediaries between the advertisers and the media consumers. (sorry to Doc, i don’t like the word consumer either)
Google is doing more than that.
They are an Attention clearing house.
It’s what Jason might call an enabler, and it’s why the successful new companies we adore all seem to be doing just that. (del.icio.us, grazr, edgio, top ten sources etc.)
They are enabling an attention transaction to occur. Think eBay or Craigslist. OPML, not HTML. Tom Morris, not Morris, the Cat.
There is no enabling happening here, just intermediation.
Jason’s latest venture is about enablement, so I think he’s on the right track. Paying people doesn’t change that, as long as a service is open.
Attention enablers can’t be disintermediated. They can be replaced, but not disintermediated.
I don’t come from the software industry. I much more relate to what Dave Winer calls a himself, a “media hacker”. And that’s what he calls Scoble too.
It’s not really about technology. That is a means, not an end.
Technology itself can be disintermediated or commodified. Soon, we will plug into technology like we do into electrical outlets. It’s happening now.
So I say that the winning companies are not media companies or technology companies, but Attention companies.
And if PodShow is a media company, it may succeed in the short run. But to last and grow, it will have to transform to an Attention company. So will Tribune, New York Times, Microsoft, Podosphere.com and the whole lot.
The Old Media Doomsday Clock has been moved forward from eight minutes to midnight to six minutes to midnight.
OPML heads and job-seekers may wish to look at the open job directory’s free data:
http://freecruiter.com
The OPML is at http://freecruiter.com/directory/
OPML, RSS, REST and XML-RPC API’s are available.
Perfect for readers that subscribe to OPML like BlogBridge or for OPML browsers like Grazr.
Right now source include Monster, Hotjobs, Craigslist and Edgeio, but more importantly businesses, like Edelman and O’Reilly.
The businesses that publish their own job feeds are where the interesting disintermediation aspects lie.
Aug 13 2006 08:24 pm |
RSS and
OPML and
Glists and
grazr and
feedgrazers and
edgeio and
advertising and
Halley Suitt |
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I’m hoping part two of the latest Gillmor Gang will prove more interesting.
If you remember the Jason and the Argonauts tale, you might know how Jason succeeded in conquest over the Seed men by casting a stone at one, who thought it was his neighbor, and letting them all kill each other.
That’s what Steve Gillmor seems to do by letting the fellas discuss the importance of Google algorithms and whether site owners can get a cut by having search engines bid for their site search.
If Steve would have put the “knockoff” Cheerios down for a sec I know what he would have said.
It’s not whether Google’s algorithms hold up, it’s whether they can garner more stock in the conversation with all their attention data.
The winners of the future are not the best technologies. We’ll all be able to plug into those the same way we plug into an electrical outlet.
The winners are the services which add value to the conversations happening throughout distributed web networks.
These networks and conversations are fluid and changing constantly in response to our gestures.
Those who don’t get this are either thinking too hard or just not enough.
In a similar way that facial and hand gestures are a meaningful supplement to spoken conversations, the gestures which we talk about with attention are the metadata of the conversations happening on the web.
That equates to economic power because markets are conversations.
I agree with Jason Calacanis that many in the SEO business are trying to game this system, but I disagree when he says the system works. People are trying to game the system because it does not work. It just works better than the previous systems.
I can prove it Jason. I’ll write a better piece on a new cell phone than Engadget and see which shows up higher on Google.
No. Those dynamics are only part of the game.
The richer system envelops us with answers using our data and our network’s data in a chameleon like fashion, never static like Google. That’s child’s play.
Jason(Argonaut) succeeded in getting the Golden Fleece but was fickle and left Medea for another Princess.
Likewise, in the shorter term companies may succeed by amassing link attention.
The true winners won’t be seeking the Golden Fleece at all. They will be removing the barriers and letting the crystal waters flow in, filtered and clean, Pure Conversation.
The Human Rights Amnesty report claims the war on terror is draining attention from other issues.
Perhaps the governments of the world need to join GestureBank. They gotta be in it to win it.
Then, apply a filter based upon the anonymous pool of attention metadata and figure this all out.
There are some important discussions happening this week about open formats for attention metadata.
ET better phone home because the clock is ticking on everybuddy. The “Duh” Vinci code is unraveling.
I’m closing comments soon. My contact info is mobile:203.219.5159 email:mattatglistndotcom IM:mterenzio@gmail
So, Im back from RSS Alley and OPML Camp today.
I did not blog from the conference simply because the conversations were so rich and thought provoking that I didn’t want to only give them partial attention.
Attention itself was in fact a big topic and there is some big news coming our way on that topic. Other topics included namespaces, the spec, RDF and tags. Oh and Second Life seemed to permeate the breaks. I even talked a little on SSE, and I think we might see some progess on SSE used with OPML soon.
Special thanks must go to Adam Green, who did a great job organizing and Berkman for hosting, and Halley Suitt and the Top Ten Sources folks for hosting the party.
And if Dave Winer is listening, we all thanked you for RSS and OPML in general. Great work.
The whole weekend was truly inspirational.
But speaking of conversations and attention, this one is nearly over for me.
Perhaps a couple transitional posts and I’ll be moving on.
A couple things are for sure. OPML and Reading Lists (Glists if you ask me, Beeds if you ask James Corbett) have a huge future. Attention and gestures have a huge future. Grazr has a huge future and Second Life-like environments have a huge future. I’d like to be in the middle of it all.
Or I could just hang out on the podcast.com platform(search for podcast in second life) and listen to streaming music.
Either way.
If GestureBank frees us from data lock-in, I tend to think that the “black box” of a closed-source attention filtering algorithm will be the next thing that needs to be transparent.
Steve Gillmor tells me that market forces will take care of that. We can compare the various services and choose the one we think is right.
Fair enough, because we won’t be locked in to one data vendor, but subtle differences that have an effect over time may not be obvious in the short term.
Furthermore, when the time comes for the gestures we aggregate to apply a filter to a new intention we have, how easy will it be to shop around the different filters.
I’m not yet fully convinced.
Richard Edelman, at Syndicate yesterday, claimed Ad agencies are fearful of RSS so have not been strong participants. Very few advertising professionals were at the conference.
He claimed that RSS ruins their incumbant revenue model and that they have an “installed base” of commercial creators that cost a lot to keep employed.
Meanwhile, in the new model, small companies can step in easily and undercut them.
A couple of stories today which point to a possible trend toward vertical ad networks.
BlogHer for women, and
Indeed for jobs.
It makes sense with the hyperfragmentation going on everywhere else, but will it be more beneficial than contextual PPC services?
May 12 2006 08:37 am |
media and
advertising |
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