Technorati/Ogilvy announce partnership
Ogilvy and Technorati announced a partnership at Always On Media centered around conversational marketing.
“Geeks are too linear,” says Peter Hirshberg, chairman of Technorati.
So they bring in Ogilvy.
They correctly recognize the power shift to the customer (Hirshberg calls them consumers. . .bad).
“Where’s the fire”, a feature launching on Technorati tomorrow, sounds like a Digg type.
I love Technorati, but these announcements raise an eyebrow. Sounds like they are desparate to come up with a business model. Anything!
They should turn it into a VRM/Attention clearinghouse. Now that would be a modern business model.
Ogilvy?
Jan 29 2007 08:33 pm |
cluetrain and web2.0 and Attention and VRM and technorati and alwayson |
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