edelman


Ajax World Day 2

Steve Rubel just gave a nice talk called the me2revolution, about widgets, ajax and syndication. In other words, how to get your content or message out to where the users are, since he gives the page-view about three years before it’s dead as a meaningful metric. Couldn’t agree more.

I tried to get him to say pay-per-action mght be the future, but he still belives in ad-based content, though he seemed warmer to sponsorships.

Also, I knew he couldn’t get through the talk without a mention of Twitter. His point there was about news feeds that people are creating for Twitter, like Dave Winer’s NYTimes feed. If you don’t create it or at least enable it, others will, so there is no place for not being aware of these technologies.

It was a tough call between Steve’s talk and Adam Sah’s Google Gadgets.

Earlier, Bret Taylor of Google spoke about the challenges of Ajax. He concluded that despite all the negative aspects, it is and will be the way developers create web applications going forward. he also highlighted somenice toolkits for creating ajax applications, and of course Google Web Toolkit was on top of the list. It did look interesting though.

Next up, Google is doing a demo, and then Gregory Narain looks to be taking Stowe Boyd’s place to talk about Social Applications.

A few of the other bits of talks I’ve seen have been a bit about marketing Ajax as a whole, but if you’re here, I can’t imagine you need to be convinced of that.

Looking forward to Andi Gutmans on PHP and Ajax.

Tom Morris says buy a book and forget the conference.

Edelman: worst marketing blunder of 2006

Dave Winer points to Valleywag’s call for worse marketing ideas of 2006.

I’d say Edelman’s fake Walmart blog is about as bad as it gets.
You have to be really confused to think that creating a fake blog will somehow help your business.
I mean, really, how could you be further off the mark.
Lying on your own blog is leaps and bounds above creating a fake blog, when it comes to marketing.
You can always apologize for that.

Dec 29 2006 10:51 am | winer and davewiner and blogging and wal-mart and edelman and valleywag and walmart | No Comments »

Don’t be a cookie Jarvis!

Jarvis wants to know whether he should confront Edelman on the Wal-Mart blogging fiasco.
Doesn’t Edelman already wholly realize what a mistake it was?
If not, would you hire the company for your PR?
What’s left to talk about?
Can’t Rubel take care of this?

Oct 30 2006 11:48 pm | jarvis and buzzmachine and jeffjarvis and rubel and blogging and micropersuasion and wal-mart and pr and edelman | No Comments »