Billboard advertising mindset still rules
One of the more interesting sessions at NetJ so far was the session on revenue.
“How do we make money with journalism?”
There were a few people in the crowd that pointed out that the old model of advertising was dying. Jay Rosen brought up Doc Searls’ VRM movement, though he didn’t explicitly call it that.
Dave Winer made a good point in the hallway that advertising is actually growing but we are in a transitional phase.
I also met Scott Karp from Publish2
But most of the crowd was still caught up in the idea that the model was to grow page-views and populate billboards.
It certainly is a dillemma. The choice before all media companies can be put succinctly:
Cash in today and be extinct tomorrow or plan for tomorrow and hope you are not extinct before the sun rises.