Built in HTTP means complete interop and a possible future for Java

I was reading Dave Winer’s post about HTTP servers built into products like stereos and printers.

Imagine what it would be like if everything had a web interface. Complete interop.

Your cell phone’s browser could double as the entertainment remote and the thermostat, preheat your oven and warm up your car. I’m sure you can even think of better ideas than that.

It makes me think that there is a future for Java again, this time as the cross-platform HTTP server that runs equally well on your cell phone and on your refrigerator.

But then again, you never know with Java.

Media is dead

Something has been bothering me since Adam Curry talked about media vs. technology on the Gillmor Gang.
And I’m also left wondering why Jason Calacanis pumps up AdSense and yet gets labeled a “media guy”, or even calls himself such.
I think it’s a dis-credit to himself. He’s much more than that.
He’s an “Attention” guy.
You see, media by it’s very nature can be disintermediated, and I don’t think any strategy that could fall prey to that is a good one.
Is Google a media company?
No.
Media companies aggregate content makers and act as mediaries between the advertisers and the media consumers. (sorry to Doc, i don’t like the word consumer either)
Google is doing more than that.
They are an Attention clearing house.
It’s what Jason might call an enabler, and it’s why the successful new companies we adore all seem to be doing just that. (del.icio.us, grazr, edgio, top ten sources etc.)
They are enabling an attention transaction to occur. Think eBay or Craigslist. OPML, not HTML. Tom Morris, not Morris, the Cat.
There is no enabling happening here, just intermediation.
Jason’s latest venture is about enablement, so I think he’s on the right track. Paying people doesn’t change that, as long as a service is open.
Attention enablers can’t be disintermediated. They can be replaced, but not disintermediated.
I don’t come from the software industry. I much more relate to what Dave Winer calls a himself, a “media hacker”. And that’s what he calls Scoble too.
It’s not really about technology. That is a means, not an end.
Technology itself can be disintermediated or commodified. Soon, we will plug into technology like we do into electrical outlets. It’s happening now.
So I say that the winning companies are not media companies or technology companies, but Attention companies.
And if PodShow is a media company, it may succeed in the short run. But to last and grow, it will have to transform to an Attention company. So will Tribune, New York Times, Microsoft, Podosphere.com and the whole lot.

The Golden Fleece

I’m hoping part two of the latest Gillmor Gang will prove more interesting.

If you remember the Jason and the Argonauts tale, you might know how Jason succeeded in conquest over the Seed men by casting a stone at one, who thought it was his neighbor, and letting them all kill each other.

That’s what Steve Gillmor seems to do by letting the fellas discuss the importance of Google algorithms and whether site owners can get a cut by having search engines bid for their site search.

If Steve would have put the “knockoff” Cheerios down for a sec I know what he would have said.

It’s not whether Google’s algorithms hold up, it’s whether they can garner more stock in the conversation with all their attention data.

The winners of the future are not the best technologies. We’ll all be able to plug into those the same way we plug into an electrical outlet.

The winners are the services which add value to the conversations happening throughout distributed web networks.

These networks and conversations are fluid and changing constantly in response to our gestures.

Those who don’t get this are either thinking too hard or just not enough.

In a similar way that facial and hand gestures are a meaningful supplement to spoken conversations, the gestures which we talk about with attention are the metadata of the conversations happening on the web.

That equates to economic power because markets are conversations.

I agree with Jason Calacanis that many in the SEO business are trying to game this system, but I disagree when he says the system works. People are trying to game the system because it does not work. It just works better than the previous systems.

I can prove it Jason. I’ll write a better piece on a new cell phone than Engadget and see which shows up higher on Google.

No. Those dynamics are only part of the game.

The richer system envelops us with answers using our data and our network’s data in a chameleon like fashion, never static like Google. That’s child’s play.

Jason(Argonaut) succeeded in getting the Golden Fleece but was fickle and left Medea for another Princess.

Likewise, in the shorter term companies may succeed by amassing link attention.

The true winners won’t be seeking the Golden Fleece at all. They will be removing the barriers and letting the crystal waters flow in, filtered and clean, Pure Conversation.

The decline of the TV commercial

Mike Arrington says TV should drop the ads.
Not yet, but very soon.
Let’s face it, they were somewhat doomed around the time that cable proliferated. They are an artifact of a time when everyone was getting the heavyweight title fight for free.
Now, nothing is really free.
So, you have the Masters and the Superbowl, but can anyone say that commercial TV is a better model than HBO?

Would you like to borrow my Premium Cable package tonight?

I wonder how close we are to being able to access video stored in our homes remotely, and how this puts TV into the same boat as the music recording industry.
I know it’s possible right now, but when it becomes accessible to anyone with a remote control and and a broadband connection, things are going to explode.
Imagine going to friends house and saying, “Hey, let’s watch the Sopranos.”
“I don’t have HBO.”
“I’m recording it at home. We can access my personal copy.”
Okay, okay, nobody talks like that. I’m just illustrating the concept.
I guess that’s why Microsoft, Apple and Intel are scrambling to come up with a DRM system for home media systems, eh?