wal-mart


Edelman: worst marketing blunder of 2006

Dave Winer points to Valleywag’s call for worse marketing ideas of 2006.

I’d say Edelman’s fake Walmart blog is about as bad as it gets.
You have to be really confused to think that creating a fake blog will somehow help your business.
I mean, really, how could you be further off the mark.
Lying on your own blog is leaps and bounds above creating a fake blog, when it comes to marketing.
You can always apologize for that.

Dec 29 2006 10:51 am | winer and davewiner and blogging and wal-mart and edelman and valleywag and walmart | No Comments »

Don’t be a cookie Jarvis!

Jarvis wants to know whether he should confront Edelman on the Wal-Mart blogging fiasco.
Doesn’t Edelman already wholly realize what a mistake it was?
If not, would you hire the company for your PR?
What’s left to talk about?
Can’t Rubel take care of this?

Oct 30 2006 11:48 pm | jarvis and buzzmachine and jeffjarvis and rubel and blogging and micropersuasion and wal-mart and pr and edelman | No Comments »